Allison Herbert

ALLISON HERBERT

CONTENT STRATEGY | PROJECT MANAGEMENT | UX PROFESSIONAL

RECENT WORK

Digital Strategist, CFA Institute

March 2020 - present

Supported the marketing systems team through delivery of digital marketing vision and road map for designated platforms and initiatives

Defined feature requirements including use case, scope, functionality, and milestones, by gathering inputs from necessary parties including stakeholders, vendors, services delivery, UX, platform, and QA

Applied problem solving and critical thinking skills to create solutions that were extensible, adaptable, reusable, and scalable to increase the effectiveness and efficiency of digital marketing campaigns

Independent Business Owner, MAHNAMAHNA Design

June 2017 - present

Consultant for digital services including content audits, SEO site analysis and strategy road maps for existing CMS platforms (Squarespace, Weebly, WordPress) that resulted in site migration or redesign projects

Developed custom CSS and HTML solutions along with personal data and secure form gathering processes to improve customer experience

Created brand strategy, logo identity, marketing collateral, and traditional print production services for clients

TOOLS

Adobe CC
Figma
InVision
Sketch
Wordpress
Google Analytics
Asana
Trello
AirTable
Azure DevOps
Hootsuite
Siteimprove
Microsoft Office
G Suite

SKILLS

Problem Solving
Analytical
Empathy
Creativity
Collaboration
Adaptability
Research

LANGUAGES

HTML 

CSS 

English – Mother Tongue 

French – Some Knowledge

WORK EXPERIENCE

WEB CONTENT STRATEGIST, CREATIVE CIRCLE

NOVEMBER 2019 - MARCH 2020

Conducted content strategy audits and road maps for non-profit organizations as part of client site redesign projects

Communicated with distributed team members (project management and user experience) regarding client expectations, deadlines and project requirements

CONTENT MIGRATION SPECIALIST, VA DEPARTMENT OF SOCIAL SERVICES

MAY 2018 - OCTOBER 2019

Project lead and content administrator for 17 divisional teams for agency intranet migration focusing on project management and communication using .NET based CMS (Evoq)

Facilitated CMS training, first level support, and user content analysis improve the experience and adoption of the product for teams and content owners

Supported the Public Affairs team with development evaluation, initial design, research and presentation requests

ACCOUNT MANAGER TEAM LEAD, CENVEO PUBLISHER SERVICES

SEPTEMBER 2017 - MARCH 2018

Led the account management team through activities in support of all “Comic Focus Factory” customers including daily schedule coordination and communication of high priority/complexity projects with client (Avenue 4) and sales team

Role provided insight and skill development of high risk client relationship management for business needs

CLIENT ACCOUNT MANAGER, ADPLEX

AUGUST 2010 - AUGUST 2017

Primary liaison between client (Southern States) and production team for data, account and project information including budget and contractual responsibilities

Integral team member responsible for the development, implementation and maintenance of a production workflow improving efficiency of the advertising process

Support/editor level access for internal CMS (Terminal 4) regarding retail and marketing content needs for the organization

Developed client relationship skills and understand the balancing product goals with market and company trends

VOLUNTEER

EVENT ORGANIZER, UXCAMP RVA

DECEMBER 2019 - PRESENT

Promoted event through social media, networking and content creation on event website (Eventbrite,Wordpress)

Day of event coordination including vendor agreements, recruiting sponsorship and logistics

SOCIAL MEDIA MANAGER, AMYS ARMY OF CANCER WARRIORS

MARCH 2018 - SEPTEMBER 2018

Promoted organization and events through social media

Created content calendar and strategy to achieve fundraising and marketing goals for the organization

Interested in my work?

I'd love to speak with you.