Allison Herbert

ALLISON HERBERT

CONTENT STRATEGY | PRODUCT MANAGEMENT | UX PROFESSIONAL

CMS KNOWLEDGE

Adobe Experience Manager (AEM), DNN Evoq, Sitecore, Squarespace, Weebly, WordPress

LANGUAGES

CSS, Javascript, HTML, English – Mother Tongue, French – Some Knowledge

SKILLS

Analytical, Adaptability, Collaboration, Creativity, Empathy, Problem Solving, Research

TOOLS

Adobe CC, AirTable, Asana, Azure DevOps, Figma, Google Analytics, Hootsuite, InVision, Jira, MURAL, Sketch, Trello, Workfront

RECENT WORK

CONTENT PRODUCT OWNER, Navy federal credit union

MaY 2021 - present

Provides discovery for current and upcoming work by defining business requirements and works within cross functional team (UX, Dev, Scrum Team, Analyst) to oversee request throughout development and release

Performs and coordinates user acceptance testing, released and training content authors and socializing it with branches.

Supports business unit requests for content audit and recommendations as needed for web content strategy

Responsible for live content for page updates, campaign support and step in to make suggestions on structure of site, how it should function and content requirements, data around success of launch

Independent Business Owner, MAHNAMAHNA Design

June 2017 - present

Consultant for digital services including content audits, SEO site analysis and strategy road maps for existing CMS platforms (Squarespace, Weebly, WordPress) that resulted in site migration or redesign projects

Developed custom CSS and HTML solutions along with personal data and secure form gathering processes to improve customer experience

Created brand strategy, logo identity, marketing collateral, and traditional print production services for clients

WORK EXPERIENCE

Digital Strategist, CFA Institute

March 2020 - APRIL 2021

Supported the marketing systems team through delivery of digital marketing vision and road map for designated platforms and initiatives

Defined feature requirements including use case, scope, functionality, and milestones, by gathering inputs from necessary parties including stakeholders, vendors, services delivery, UX, platform, and QA

Applied problem solving and critical thinking skills to create solutions that were extensible, adaptable, reusable, and scalable to increase the effectiveness and efficiency of digital marketing campaigns

WEB CONTENT STRATEGIST, CREATIVE CIRCLE

NOVEMBER 2019 - MARCH 2020

Conducted content strategy audits and road maps for non-profit organizations as part of client site redesign projects

Communicated with distributed team members (project management and user experience) regarding client expectations, deadlines and project requirements

CONTENT MIGRATION SPECIALIST, VA DEPARTMENT OF SOCIAL SERVICES

MAY 2018 - OCTOBER 2019

Project lead and content administrator for 17 divisional teams for agency intranet migration focusing on project management and communication using .NET based CMS (Evoq)

Facilitated CMS training, first level support, and user content analysis improve the experience and adoption of the product for teams and content owners

Supported the Public Affairs team with development evaluation, initial design, research and presentation requests

ACCOUNT MANAGER TEAM LEAD, CENVEO PUBLISHER SERVICES

SEPTEMBER 2017 - MARCH 2018

Led the account management team through activities in support of all “Comic Focus Factory” customers including daily schedule coordination and communication of high priority/complexity projects with client (Avenue 4) and sales team

Role provided insight and skill development of high risk client relationship management for business needs

CLIENT ACCOUNT MANAGER, ADPLEX

AUGUST 2010 - AUGUST 2017

Primary liaison between client (Southern States) and production team for data, account and project information including budget and contractual responsibilities

Integral team member responsible for the development, implementation and maintenance of a production workflow improving efficiency of the advertising process

Support/editor level access for internal CMS (Terminal 4) regarding retail and marketing content needs for the organization

Developed client relationship skills and understand the balancing product goals with market and company trends

VOLUNTEER

EVENT ORGANIZER, UXCAMP RVA

DECEMBER 2019 - PRESENT

Promoted event through social media, networking and content creation on event website (Eventbrite,Wordpress)

Day of event coordination including vendor agreements, recruiting sponsorship and logistics

SOCIAL MEDIA MANAGER, AMYS ARMY OF CANCER WARRIORS

MARCH 2018 - SEPTEMBER 2018

Promoted organization and events through social media

Created content calendar and strategy to achieve fundraising and marketing goals for the organization

Interested in my work?

I'd love to speak with you.