CMS KNOWLEDGE
Adobe Experience Manager (AEM), DNN Evoq, Sitecore, Squarespace, Weebly, WordPress
LANGUAGES
SKILLS
TOOLS
RECENT WORK
CONTENT PRODUCT OWNER, Navy federal credit union
MaY 2021 - present
Provides discovery for current and upcoming work by defining business requirements and works within cross functional team (UX, Dev, Scrum Team, Analyst) to oversee request throughout development and release
Performs and coordinates user acceptance testing, released and training content authors and socializing it with branches.
Supports business unit requests for content audit and recommendations as needed for web content strategy
Responsible for live content for page updates, campaign support and step in to make suggestions on structure of site, how it should function and content requirements, data around success of launch
Independent Business Owner, MAHNAMAHNA Design
June 2017 - present
Consultant for digital services including content audits, SEO site analysis and strategy road maps for existing CMS platforms (Squarespace, Weebly, WordPress) that resulted in site migration or redesign projects
Developed custom CSS and HTML solutions along with personal data and secure form gathering processes to improve customer experience
Created brand strategy, logo identity, marketing collateral, and traditional print production services for clients
WORK EXPERIENCE
Digital Strategist, CFA Institute
March 2020 - APRIL 2021
Supported the marketing systems team through delivery of digital marketing vision and road map for designated platforms and initiatives
Defined feature requirements including use case, scope, functionality, and milestones, by gathering inputs from necessary parties including stakeholders, vendors, services delivery, UX, platform, and QA
Applied problem solving and critical thinking skills to create solutions that were extensible, adaptable, reusable, and scalable to increase the effectiveness and efficiency of digital marketing campaignsWEB CONTENT STRATEGIST, CREATIVE CIRCLE
NOVEMBER 2019 - MARCH 2020
Conducted content strategy audits and road maps for non-profit organizations as part of client site redesign projects
Communicated with distributed team members (project management and user experience) regarding client expectations, deadlines and project requirements
CONTENT MIGRATION SPECIALIST, VA DEPARTMENT OF SOCIAL SERVICES
MAY 2018 - OCTOBER 2019
Project lead and content administrator for 17 divisional teams for agency intranet migration focusing on project management and communication using .NET based CMS (Evoq)
Facilitated CMS training, first level support, and user content analysis improve the experience and adoption of the product for teams and content owners
Supported the Public Affairs team with development evaluation, initial design, research and presentation requests
ACCOUNT MANAGER TEAM LEAD, CENVEO PUBLISHER SERVICES
SEPTEMBER 2017 - MARCH 2018
Led the account management team through activities in support of all “Comic Focus Factory” customers including daily schedule coordination and communication of high priority/complexity projects with client (Avenue 4) and sales team
Role provided insight and skill development of high risk client relationship management for business needs
CLIENT ACCOUNT MANAGER, ADPLEX
AUGUST 2010 - AUGUST 2017
Primary liaison between client (Southern States) and production team for data, account and project information including budget and contractual responsibilities
Integral team member responsible for the development, implementation and maintenance of a production workflow improving efficiency of the advertising process
Support/editor level access for internal CMS (Terminal 4) regarding retail and marketing content needs for the organization
Developed client relationship skills and understand the balancing product goals with market and company trends
VOLUNTEER
EVENT ORGANIZER, UXCAMP RVA
DECEMBER 2019 - PRESENT
Promoted event through social media, networking and content creation on event website (Eventbrite,Wordpress)
Day of event coordination including vendor agreements, recruiting sponsorship and logistics
SOCIAL MEDIA MANAGER, AMYS ARMY OF CANCER WARRIORS
MARCH 2018 - SEPTEMBER 2018
Promoted organization and events through social media
Created content calendar and strategy to achieve fundraising and marketing goals for the organization